The Hard Cider, La Mordue, is a tart and refreshing alcoholic beverage made from 100% French apples. We were chosen to redesign and develop the website, www.lamordue.fr, and for the creation of Brand Content for their social networks, as well as various curated cocktail videos.
The brand identity of La Mordue is urban culture, street art, street food, festivals, and more. We proposed Artistic Direction that recreated this universe through large inspiring photos, statement textures and a set of immersive animations.
Today, 67% of users are consulting the website www.lamordue.fr via their mobile devices. Since this is the case, we took special care to optimize the mobile user experience.
After a preliminary design and research phase, we designed a home page for the website, as well as a new graphic charter for all of the pages.
Our website www.lamordue.fr has won 5 awards:
- Website Of The Day at CSS Design Awards
- Honorable Mention on Awwwards
- UX Design Award on CSS Design Awards
- UI Design Award on CSS Design Awards
- INNOVATION Design Award on CSS Design Awards
In order to showcase La Mordue as a source of inspiration for the best French bartenders, we produced a series of videos of cocktail recipes. These videos were then broadcast on the brand's various social networks.
